Building and contractor industries have hundreds of thousands of small businesses that buy billions of dollars’ worth material, supplies, services, and equipment needed by them to do their jobs. COVID-19 has accelerated a landmark shift in how they make their purchases. While the buying was earlier dominated by purchasing from distributors and retailers, more than 40% contractors have started buying online directly or through marketplaces. This ratio is going to increase in the favor of online buying, since 91% contractors have made at least one purchase online. 90% of those surveyed are also demanding brands to provide the same loyalty rewards regardless of the channel of purchase. The research also indicates that 8 out of 10 contractors prefer discounts right at the time of purchase, instead of points or miles that they can accrue for later redemption.