Fundamentals of QR codes & Relevance in Brand Protection:
Unique Programmable & Next-Gen Tech Empowered QR Codes
Next-gen Technologies deployed to ensure Seamless Brand Protection
O4S’ Technology utilizes a combination of Dynamic + Serialized (Unique) QR codes to help Consumer Brands Tackle Counterfeiting & Build Consumer Trust.
The absence of tools to distinguish between an original and a fake product is the primary factor contributing to rise in counterfeiting activities globally.
Three More Reasons To Include O4S Secure QR code on Product Packaging:
- Make Product Smart: Serializing each product with a dynamic QR code helps digitize the product and track its movement at a unit level. The data-driven approach enables brands to connect and associate data sources to realize inefficiencies, enhance product quality, and customer engagement. Moreover, it becomes difficult for counterfeiters to introduce fake products into the supply chain and eventually the consumers’ basket.
- Keep Feedback Loop Open: Consumers often find it difficult to reach out to the brand to share their experiences which creates a gap in understanding consumer perspective. Reports suggest that 95% of consumers will talk about a negative experience than write a positive review. Using our platform, brands can continuously improve and enhance their products/offerings based on consumer suggestions, reviews, and opinions. We allow consumers to verify their purchases, understand the product journey, and raise a flag on a susceptible counterfeit.
- Flexibility & Scalability: A pre-printed label with a serialized dynamic QR code offers the flexibility to make instant changes to the destination of the URL which means brands can keep customizing the landing pages to include more features, communication, and even engage the visitor in numerous activities while keeping them imitation resistant.
To know more about our Brand Protection Platform or watch it live in action, then schedule a meeting with our Solutions Expert here.