How to Choose the Best Channel Loyalty Vendor: Performance Benchmarking Guide
In today’s competitive landscape, choosing the right channel loyalty program vendor is critical for businesses looking to optimize their channel engagement and drive sales growth. While many vendors offer seemingly similar services, the underlying performance and reliability of these platforms can vary significantly. Performance benchmarking is an essential process that helps companies evaluate and compare […]
Why do you need an effectively tiered channel loyalty program?
Most distribution-led businesses run traditional loyalty programs, which may offer a uniform set of rewards to all participants. On the other hand, a tiered channel loyalty program is a structured initiative designed to incentivize and reward channel partners based on different criteria. Building strong and lasting relationships with channel partners has become more critical than […]
Channel Loyalty Program: What, Why and How [+KPIs to track]
Table of Content What are channel loyalty programs What can’t your brand do without a loyalty program Types of channel loyalty programs Industries utilizing Channel Loyalty Programs Designing and implementing a channel loyalty program Choosing the right loyalty rewards KPIs to measure the success of your channel loyalty programs Industry-specific KPIs to track channel loyalty […]
Leveraging Tech: 5 Channel Loyalty Program Benefits for Enterprises
Distribution-led businesses have been running loyalty programs for decades. While a few companies are reaping good ROI on these loyalty programs, others still need to be made aware of how to make the best out of these loyalty and reward schemes. A reliable tech stack is a must-have for enterprises to experience the full benefits […]
Generic vs. Digital Loyalty Programs – A Strategic Digital Migration
Loyalty programs have the power to generate staggering revenues for distribution-led businesses. The only requirement for loyalty programs to be successful is that they should be aligned with the goals and interests of channel partners. Digital loyalty programs will always have an edge over generic schemes because they can be aligned with the best interests […]
5 Trends To Keep An Eye On To Run Impactful Loyalty Programs For Channel Partners
World knows the importance of customer loyalty programs but the stage is half-set when it comes to running channel partner loyalty programs. This blog is a compilation of 5 upcoming trends in the channel loyalty ecosystem that distribution-led businesses should keep an eye on. Are These Trends Enough To Run Successful Campaigns? The fact that […]
Why & How To Measure Channel Loyalty Program Success?
How do you judge the success of a business? Sure it would be about yearly growth and expansion plans. Similarly, there are some ways and KPIs to measure channel partner loyalty program success. It would be inappropriate to just run loyalty programs without measuring their success rates. Without further ado, let’s begin. How Crucial Is […]
Does Your Business Need a Loyalty Program For Channel Partners?
Before products are consumed, they travel through the supply chain. Businesses either opt-in as a direct-to-consumer (D2C) or collaborate with channel partners. This blog gives an overview of what kind of businesses need a loyalty program for their channel partners and how a digital version of the same can turn the tables for businesses. Distribution […]
Unlocking The Power Of Channel Partner Reward : An Enterprise’s Guide
Channel partners are the indomitable warriors that spearhead a manufacturing company’s market penetration. In a channel-led enterprise, these partners, including distributors, retailers, influencers, and technicians such as painters, plumbers, carpenters, and mechanics form the backbone of the business. Thus, channel partner reward is not just important. It is imperative. 4 Pillars Of Channel Partner Reward […]
10 Keys To Successful Implementation Of Channel Loyalty Program
Successful Implementation of Channel Loyalty Program for a manufacturing company selling through distributors and retailers requires careful planning and execution. Here are 10 key factors that contribute to the success of such programs – Clear Program Objectives – Define clear objectives and outcomes for your channel loyalty program. Align them with your overall business goals, such […]
