Introduction

Pan Seeds, one of India’s leading seed companies, has been dedicated to empowering farmers with high-quality, hybrid and research seeds for over three decades. With a distribution network spanning 20 states, the company aims to revolutionize agriculture by providing
seeds that yield better crops and enable sustainable farming.

Challenges

  • Maintain product traceability and manage incentives for its vast network of retailers.
  • Designing zonal loyalty schemes, with access controls provided to the regional business teams.
  • Tailoring incentive schemes for various categories of Retailers basis purchasing history, tier and other factors.
  • Engaging with Retailers directly to educate and make them aware of products and services
  • Building a Notification platform over App and SMS to share performance and target updates with Channel Partners
  • Tackling language barriers across different countries.

Solution

To address these challenges, PAN Seeds joined forces with O4S to develop a ground-breaking mobile app-based loyalty program for their channel partners. The program focused on:

  • Transforming from coupons to dynamic QR codes on product packaging.
  • Monitoring sales through QR code scanning by retailers.
  • Engaging partners on a large scale using in-app notifications & SMS service.
  • Boosting app engagement through gamification of reward points.
  • Devising adaptable incentive schemes based on geography, SKUs, and other essential factors.
  • Facilitating seamless redemption options via integrations with regional redemption partners.
  • Launching a multilingual application to break down language barriers.
  • Implementing zonal or regional controls for business teams to manage local schemes.
  • Providing real-time scan logs and data analysis dashboards for adjusting schemes dynamically.

Benefits

  • Efficient Channel Partner Management – Smooth onboarding, registration, and participation processes led to well-organized data for all partners.
  • Precise Sales Data Tracking – Product serialization facilitated accurate tracking of sales across numerous regions.
  • Customized Incentive Schemes – Business teams could fine-tune schemes based on regional needs and preferences.
  • Streamlined Redemption Process – Integrations with regional redemption partners Cashfree, Quikcilver enabled seamless reward options.
  • Heightened Engagement –  A multilingual app, notifications, and SMS messaging increased awareness and participation among partners.
  • Optimized Operational Efficiency – Automated processes alleviated the administrative workload on Channel Management Teams.

Impact

  • 12% revenue growth in targeted regions.
  • Over 50,000 retailers engaged.
  • 80%+monthly active retailers.
  • 97% user approval and satisfaction.