Introduction
Pan Seeds, one of India’s leading seed companies, has been dedicated to empowering farmers with high-quality, hybrid and research seeds for over three decades. With a distribution network spanning 20 states, the company aims to revolutionize agriculture by providing
seeds that yield better crops and enable sustainable farming.
Challenges
- Maintain product traceability and manage incentives for its vast network of retailers.
- Designing zonal loyalty schemes, with access controls provided to the regional business teams.
- Tailoring incentive schemes for various categories of Retailers basis purchasing history, tier and other factors.
- Engaging with Retailers directly to educate and make them aware of products and services
- Building a Notification platform over App and SMS to share performance and target updates with Channel Partners
- Tackling language barriers across different countries.
Solution
To address these challenges, PAN Seeds joined forces with O4S to develop a ground-breaking mobile app-based loyalty program for their channel partners. The program focused on:
- Transforming from coupons to dynamic QR codes on product packaging.
- Monitoring sales through QR code scanning by retailers.
- Engaging partners on a large scale using in-app notifications & SMS service.
- Boosting app engagement through gamification of reward points.
- Devising adaptable incentive schemes based on geography, SKUs, and other essential factors.
- Facilitating seamless redemption options via integrations with regional redemption partners.
- Launching a multilingual application to break down language barriers.
- Implementing zonal or regional controls for business teams to manage local schemes.
- Providing real-time scan logs and data analysis dashboards for adjusting schemes dynamically.
Benefits
- Efficient Channel Partner Management – Smooth onboarding, registration, and participation processes led to well-organized data for all partners.
- Precise Sales Data Tracking – Product serialization facilitated accurate tracking of sales across numerous regions.
- Customized Incentive Schemes – Business teams could fine-tune schemes based on regional needs and preferences.
- Streamlined Redemption Process – Integrations with regional redemption partners Cashfree, Quikcilver enabled seamless reward options.
- Heightened Engagement – A multilingual app, notifications, and SMS messaging increased awareness and participation among partners.
- Optimized Operational Efficiency – Automated processes alleviated the administrative workload on Channel Management Teams.
Impact
- 12% revenue growth in targeted regions.
- Over 50,000 retailers engaged.
- 80%+monthly active retailers.
- 97% user approval and satisfaction.