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GYNGER

Convenient
Trade Promotions Management

Gynger enables you to get a high definition view of your secondary and tertiary sales by integrating it with trade promotions. Build digital loyalty program for retailers, influencers and technicians
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Here’s how GYNGER can help

Bridge the demand & supply gap in realtime by enabling traceability at retailers, influencers & technicians at large scale.

THE CHALLENGES

Limited to zero visibility around Trade Promotion

  • Makes it difficult to get incremental sales and a better ROI
  • Schemes information disbursed using pamphlets and coupons
  • Coupons and reward disbursement via distributor
  • Inventory and stock holdings visibility

THE SOLUTION

Allow organizations to digitize their trade promotions schemes

  • This incentivizes their retailers & influencers directly and maximizes ROI.
  • Facilitates distributor wise schemes, geography wise scheme, seasonal Schemes
  • Engagement modules include quiz, spin the wheel, scratch & win
  • Offer dashboard of scheme performance, secondary sales, beneficiary registrations and retailer NPS
  • Ensure disbursement via catalogue of products, vouchers, direct to bank, among others

Use Cases

Build Targeted Loyalty Programs

Ensure higher ROI through incremental sales that are driven by retailers and influencers.

Secondary & Tertiary Sale Insights

Real-time visibility of product offtake via diffferent channels and parameters, empowering informed decision making.

How GYNGER Work

  • To participate in schemes retailers/ influencers can scan the O4S UID on the products, irrespective of the product purchase source- be it a distributor, a wholesaler, or a cash-and-carry.

  • For every successful QR code scan, retailers/influencers will be rewarded specific points that can be redeemed digitally at any point in time.

  • Gynger connects brands and their retailers /influencers directly via mobile phones. They can simply download the Gynger app from playstore or apple Store

  • Through the platform, brands can easily run, track, analyze, and modify their promotional schemes based on the effectiveness measured based on real-time data.

What Makes GYNGER Different

Facilitates Retailer/ Influencer-Wise Schemes
Establish a direct connection with retailers/influencers to drive an incremental sale
Exercise complete control over reward disbursement and TPO performance tracking
Offer dashboard of Scheme Performance,Secondary Sales, Beneficiary Registrations, and Retailer NPS

Case Studies

South East Asia Leading Footwear Manufacturer Establish Direct Connect with its Retailers & Influencers

The client is amongst the leading sports and casual footwear manufacturers in South-East Asia with three captive manufacturing plants in India. The aggregated production capacity is 15 million products annually. They were trying to establish direct connect with retailers/influencers to improve participation and drive incremental sales.

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Largest Indian Bio-Pesticides Manufacturer Driving Higher Trade Promotion ROI Via Effective Retailer Engagements

The client operates in 9 states across India and engages in the production of a wide range of products, right from organic fertilizers, plant growth promoters to sprayers. They were looking for a solution that could help them measure trade promotion effectiveness.

Read full case study

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Head of Operations, Pasura Crop Care

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