How India’s largest B2B dairy products manufacturer was able to harness the
power of Direct Digitized Engagement

About the Company

The customer is the largest B2B Dairy products manufacturer in India. One of their brands holds the largest market share in Desi Ghee Industry. With over 50 manufacturing lines distributed across multiple plants in India, the company’s manufacturing is highly optimized. The company thrives on providing high quality dairy products to diverse consumers. With a massive distribution network, acute visibility in supply chain becomes critical for the company.

The Goal

In achieving its primary objective of lean supply chain, the company faced following challenges with regards to the distribution processes:

Solution We Provided

Supplytics Aimed at resolving the challenges by providing:

The company endorsed the benefits of deploying Supplytics with marked improvements in visibility on its
products, people & processes:

Supplytics BI Dashboard Analysis

Trade Promotions/Schemes Analytics:

The dashboard is developed for the Client’s team in trade, sales and marketing. The dashboard provides a comprehensive view of trade promotions and schemes being deployed in the market, along with redemption ratios. Further, it provides an option to request alteration of schemes in real-time. The tool puts power in the hand of the company to control the provisioned schemes in the marke

Product Return Dashboard and Reconciliations Tool:

The dashboard is customizable, for finance department to streamline & reconcile product return & recalls from various supply chain partners. Further, the data driven intelligence for the processes enables monitoring of all un-authorized or illegitimate returns.