Largest Indian Seed Manufacturer Tackling Counterfeiting Via Digital Platform
The client is a prominent name in the Paddy Seeds Industry and one of the largest producers in the eastern region, manufacturing more than 500 SKUs. It produces a wide variety of Field and Vegetable crops with over 100+ product varieties. Besides, it possesses warehousing capacity amounting to 250K Sq Ft with 15 processing machines to process and pack 20K MT output. Rapidly growing cases of product counterfeiting were impacting the client’s profitability and tarnishing its market reputation. They were looking for a reliable Brand Protection solution to safeguard their brand equity as well as improve farmers’ engagement.
O4S’s holistic Brand Protection solution helped the client to empower its customers(farmers) to verify the authenticity of their purchases by QR code scanning or sharing Unique Identity (UID) via SMS. Besides, the solution aids in decoding prominent consumption patterns using advanced analytics.
With the help of Original4Sure, the client was able to elevate retailer engagement by 5 times with over 30% of the retailers actively participating in the TPO Schemes. Besides, the client experienced a 32% increase in sales in growth-focus markets where the client had less than 15% market share.