Overall yield for farmers across the country in case of 25% non-genuine / illegal 7 products prevailing can reduce by ~4% (Analysis by Tata Strategic,2016). This implies ~10.6 million tons of food production loss in the current year.
Irreversible damage to environment by uses of unmonitored toxic ingredients in non-genuine / illegal products due to –
- Degradation of soil through unknown illegal chemicals, thereby rendering it useless for cultivation of succeeding crops
- Ground and surface water contamination caused by unknown toxic chemicals and heavy metals
- Imbalance of natural flora and fauna and negative health impacts on humans and animals
India’s position as one of the leading food grain exporters in the world is fully at stake as the possibility of rumors or sabotage by other countries or rejection of Indian exports food items from developed importing countries would increase. In such a scenario, export of ~29 million tons of food grains worth ~ INR 1, 578 8 Billion (Department of agriculture and cooperation, Government of India statistics, 2016) is at stake
Apart from Food grains, export of ~ 3 million tons of fruits and vegetables worth ~ INR 88 Billion (~ USD 1.43 Billion) is also at stake due to non-genuine / illegal 9 pesticides (Government sources (APEDA))
Trade promotions are marketing campaigns designed to engage distributors and retailers to push sales. According to a research undertaken...