How Does A FMCG Supply Chain Become Inefficient?
Accountability - With the supply chains becoming global, accountability at every stage is essential. A lack of clear distribution of responsibility will lead to inefficient supply chains given the sheer volume and scale of distribution in FMCG.
Visibility - Visibility or tracking of the products at every stage is critical not only to ensure efficiency but also to ascertain product authenticity. A lack of visibility increases the probability of counterfeit products being introduced in the supply chain.
Innovation - Innovation is the key to survival in any industry due to the rapidly changing technological landscape. Using innovative tracking, tracing, and other related technologies FMCG companies can improve their supply chains. Not accepting the change may eventually turn the supply chain inefficient.