“The client began its operations in 1989 and is among the leading producers of wheat genetics in India. The company has a seed packaging capacity of around a million tons per annum. They were witnessing difficulties in estimating and maintaining production levels at multiple CMU’s. Moreover, counterfeit products were making space in retailers’ racks due to easy penetration in their fragmented supply chains and the absence of effective consumer engagements.
Supplytics helped the client in automating dispatch processes and syncing batch no. with SKU level details along with data points such as manufacturing and expiry dates. In addition, Original4Sure allows consumers to verify the authenticity of their purchases, and advanced analytics provide consumption insights. O4S’s platform has helped the client in engaging over 2 lakh farmers in consumer loyalty schemes with local language support. Moreover, inventories from multiple CMUs were conveniently managed with automated processes and more than 200 cases of counterfeiting have been reported, with raids being covered in media.”