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Industrial Client Saving Million from Counterfeiters using Dynamic Brand Protection Solution

The client is one of the largest refrigerant manufacturing firms with a huge distribution network across the globe. Increasing instances of counterfeiting were hampering the brand’s market reputation as well as trust among customers.

“The client is one of the largest refrigerant manufacturing firms with a huge distribution network across the globe. They were witnessing a rapid increase in instances of counterfeiting that were drastically hampering the brand’s market reputation as well as trust among customers. The sudden growth in counterfeiting cases is primarily attributed to the vast geographical distribution with negligible visibility around product movement. With the absence of tools to track product movement, it became difficult to scale down the intensifying issue of product counterfeiting.

Using Original4Sure, the client is able to empower its customers to verify the authenticity of their purchases by simply scanning a QR code. Besides, it helps in recognizing prominent consumption patterns across geographies using advanced analytics. So far, we have helped the client to track approx. 500K products annually across the Middle-East region and more than 20,000 products have been verified.”