“The client is one of the leading seed manufacturers in India having a packaging capacity exceeding a million tonnes annually. Lack of product traceability caused issues in handling returns from distributors to CnFs, gaining insights from consumer engagements, curbing product diversion, and addressing product counterfeiting.
With help of MARK, the client was able to assign unique digital identities to every product and automate processes to facilitate seamless product movement tracking. While Supplytics helped in automating processes facilitate dispatches through 11 CnFs across India via primary and secondary packaging linking (L1-L2 linking) with real-time updates on products movement. Moreover, mobile-enabled product tracking infrastructure helps to capture inventory levels up-till retailers and empower consumers to verify their purchases.
So far, the client was able to track the real-time consumption pattern of +25 SKUs, for +10,000 retailers across 1,000 Districts. In addition, they are able to attain more visibility into territorial diversions with real-time info thus, creating strong geographical boundaries. Furthermore, it is observed that 1 in every 5 products sold was verified by consumers which helped the client curb counterfeiting”