Consumer Brands swiftly move products from manufacturing facilities to end users facilitated by channel partners. Most brands recognize

Every business starts and runs with the primary objective of earning profits in perpetuity. However, evolving industry trends,

Building and contractor industries have hundreds of thousands of small businesses that buy billions of dollars’ worth material,

Trade promotions are marketing campaigns designed to engage distributors and retailers to push sales. According to a research

The competition in the retail space is fierce now than it has ever been. Consumers have a wide

Organizations across the world are changing at breakneck speed, and so is the thought process of the customer.

Influencer marketing has been the buzzword of 2019 with brands increasingly looking to leverage the growing phenomenon. It