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Beverage Manufacturer Tackling Product Counterfeiting Using O4S Platform

Client is a global beverage manufacturer with business across the globe in collaboration with regional third-party bottlers. In the process, they faced hurdles in tracking counterfeiters and gaining visibility regarding effectiveness of consumer engagements.

The client is a global beverage manufacturer with business across the globe in collaboration with regional third-party bottlers. In the process, they faced hurdles in tracking counterfeiters and gaining visibility regarding the effectiveness of consumer engagements.

With the help of MARK, the client is able to serialize by assigning Unique Identity (UID) to every product. Pre-printed labels comprising UIDs were pasted on finished goods at the manufacturing facilities enabling convenient tracking of products throughout their lifecycle. While Original4Sure ensures complete brand protection and helps create effective customer engagement. It allows customers to verify their purchases while allowing the client to decode key consumption patterns using advanced analytics.

Till date, 2M+ products are serialized to facilitate easy track and trace seamless Inventory tracking via semi-automated processes and minimal errors. It is observed that 1,100 retail stores audited in regions were experiencing high counterfeiting and more than 50 counterfeiter’s locations (retailer) were identified. Empowered customers have provided leads to 2,200 suspected cases via customer care.